4. LEAD GENERATION CASE STUDY

Private US-based online subscription service provider for B2B
magazine publishers. One of the most sophisticated sources of
content for professionals in more than 33 industries. Publishers
on behalf of the world’s largest and most influential companies.

To get eligible professionals within their relevant industries
to sign up for free membership and enjoy unlimited access
to a B2B resource library, including the latest research, white
papers, reports, case studies, magazines, and eBooks.

Based entirely on a pay-per-performance, risk-reward model,
agents direct customers to obtain their free and relevant B2B
publishing membership.

A hybrid approach of work-from-home and office-based agents
increased headcount to 80 seats, resulting in more connects and
conversions.
660 000 calls generated monthly
19 800 industry professionals contacted per month (3% positive
connect rate)
9 000 successful outbound interactions per month (45% positive
conversion rate)
94% agent capacity maintained
Preferred vendor of choice for 5 consecutive years

LET US BE THE DRIVING FORCE BEHIND YOUR SUCCESS

Our large scale South African Call centre offers highly-tailored services.
With world-class infrastructure and a talented pool of superior agents.
We offer expertise across multiple industries at a significantly reduced cost.

We are members of the following organizations