Losing customers is normal,
but lost customers are an
overlooked opportunity. With
the right strategy you can win
back up to 90%.

Successful strategies are not
accidental; they are carefully
engineered. Whatever your
business challenge, our highly
sought after, tailor-made
win-back programmes and
customer surveys are designed
and optimized to meet specific
business needs and improve
every encounter with your

Win-Back Programmes and Surveys

Smart business leaders know that if happy customers make for good advertising, then too many lost ones can be detrimental. They also know that acquiring new customers is five times more expensive than satisfying and retaining current ones. But, are they aware that you can win-back up to 90% of lost customers if you approach them with the correct win-back strategy?

iContact is a strong advocate of tailor-made win-back programmes and customer surveys where our passionate Programme Managers will design something specifically optimized to suit your business needs. Perhaps your customer relations need a fresh approach, a new voice or just a little TLC?

Maybe you have so many customers that you have begun to lose touch? Whatever your business challenges may be, any growing or sustainable membership base requires a proactive strategy. The key is an active investment in customer retention, win-back campaigns and new membership drives.

iContact assists not only in motivating inactive customers, but our highly trained agents do it at maximized efficiency to get them re-engaged with your company! Plus, to further provide outstanding levels of sales and service experience, and better understand customer needs, iContact encourages businesses to undertake short, engaging and incentivised customer surveys.

Not only do they provide highly actionable information and insight for attracting, increasing and sustaining your market but they also act as a vital component to accurately assess business progress! In essence, we provide all the right tools to build a sustainable future for your business.


Our large scale South African Call centre offers highly-tailored services.
With world-class infrastructure and a talented pool of superior agents.
We offer expertise across multiple industries at a significantly reduced cost.

Other BPO services

Inbound & Outbound Customer Service
Customer Retention & Loyalty Management
Cross Selling & Up Selling
Back-Office Fulfilment
List Building and Lead Generation

Why Choose iContact

iContact is a leading customer service BPO provider with specialist experience in the banking/financial services, insurance and medical, retail, telcos and hospitality sectors, both domestically and internationally.

We build our solutions around our client’s bespoke needs, delivering a professional service solution premised in our partnership approach to all that we do for our clients.

As part of the Alefbet Holdings Group, a Global Business Services powerhouse which employs 1200 full time employees across its various BPO businesses, we bring a professional and proven pedigree in the sectors we serve.

As a high-performance team, iContact brings cost-effective, quality solutions backed by leading edge technology and human engagements. Our ultimate goal is to deliver the very best in customer experience and first-time query resolution. Our clients can look forward to a proactive and innovative BPO partner in iContact, where exceptional customer service, innovation and perpetual improvement are entrenched philosophies.

iContact’s strategic locations, advanced business intelligence tools, data analytics capabilities, skilled leadership and large, educated skills pool with strong English language proficiency present our customers with an unrivalled value proposition.

For the best in BPO economics, quality and socially responsible supply chains, talk to iContact.